Tourist animation: an unavoidable ally in tourist satisfaction
Among the multiple possibilities offered by tourism, animation stands out as one of the most demanded areas in hotels and tourist companies. Its main function is to carry out recreational actions that provide added value to tourist products. Tourist animation, according to the UNWTO, encompasses any action carried out in…
Training in the tourism sector: a life adventure and a world of possibilities
At certain moments in our lives, we must make momentous decisions. One of them is choosing our university career. Perhaps it could generate a bit of anxiety since it will largely shape our future. Amidst a reality as uncertain as the one we currently live in, choosing and making the…
Management for Sustainable Tourism Development: The Pending Task
In our previous column, we shared the idea expressed by numerous academics and other observers of the international reality, that the effects of the COVID-19 pandemic would allow us, as few times in the recent history of world tourism, to face the crisis as an opportunity. The progressive recovery of…
Challenges of Economic Reactivation in Tourist Destinations
The objective of these lines is to generate a proposal to join efforts in the economic reactivation of tourism, this through a comparative study of the organizations related to providing services to tourism and complementary to have diagnoses that allow decision-making for the benefit of tourist destinations. An exercise that…
Perspectives of tourism in the context of a global socio-environmental crisis
La crisis sanitaria de COVID-19 ha llevado países a implementar medidas que han afectado profundamente las movilidades mundiales. Estudios realizados en el extremo sur de Chile buscan evaluar los impactos de las crisis socioambientales, sanitaria y climática y las perspectivas para la reactivación del turismo. Evaluando tendencias internacionales y entrevistando a actores locales se observa que la región de Aysén podría verse beneficiada con la evolución de los intereses de viajeros para un destino de naturaleza alejado de grandes centros urbanos. Sin embargo la reactivación del turismo se enfrenta a un escenario social y ambiental complejo que obliga a pensar en modelos alternativos adaptados a un escenario de mayor incertidumbre y de la necesaria protección de la naturaleza.
Between globalization and globalism
The world, since the pandemic restricted mobility from the beginning of 2020, has led to the frequent exposure of the terms globalization and globalism, often misunderstood, but impacting all productive sectors of humanity. Tourism was no exception, especially when it is limited to territories that, under the guise of autonomy,…
The Importance of Training Tourism Service Providers for Better Inclusive Tourism
Tourism is currently an integral element of the way of life for a significant part of society. It has a notable weight in the economy of many countries and is one of the primary chapters of international trade. Additionally, it plays a growing role in communication and knowledge among people.…
Tourism and the Achievement of Sustainable Development Goals
Since the beginning of 2022, the tourism sector in Peru has embarked on a titanic task of recovering from the losses incurred during the pandemic. According to the National Superintendence of Migrations, in just the first two months of this year, 133,875 international tourists arrived in Peru. After two years…
Why is it important to understand the effects of climate change on the tourism sector of the Caribbean?
Climate Change and Tourism: Basic Notions The Intergovernmental Panel on Climate Change (IPCC) asserts that human activities are responsible for the dramatic increase in greenhouse gas emissions (GHGs) in the atmosphere, resulting in anthropogenic climate change that is underway. Evidence of this is seen in records of the world’s average…
The 6 I’s of Marketing
The 6 I ́s constitute a sequential matrix of strategic marketing that encompasses a process from the outset involving significant actions in marketing management across all sectors of commercial exchanges and/or services to achieve beneficial outcomes. The 6 I ́s of Marketing are applicable to all processes, whether personal, corporate,…